DC Maker’s Program 2012


What’s the Makers Program?

It’s starting as a paid internship program for four people, but there’s a backstory. Give us a second…

Digital technology – in particular the social web – has triggered dramatic changes in the practice of marketing and building effective brands. Making things people want (through new forms of utility and experience) is quickly supplanting the singular traditional marketing goal of making people want things (through advertising). Though storytelling, engagement and finding ways to get the word out are still absolutely vital, success is increasingly dependent on a brand’s ability to make things that consumers choose to connect with.

At DC we’ve always had a restless, Maker culture. And we’ve had great success recently partnering with world-class development teams to build useful and engaging things for clients. But the backlog of things we’re anxious to build for ourselves, for the agency and our clients has gotten too long, and we’re tired of talking about them. We’re looking for help to make more… and more quickly.

The DC Makers Program is starting as an internship program for four exceptional people. That team will tap into the diverse expertise already under the agency’s roof, as well as augment it with new skills and ways of thinking. We think we might do one every year. We also think it’s an integral part of our organization in general. Part of the way we will continue to deliver value to clients.

We’ll see where it goes.

The Makers Program is a laboratory for new ideas – founded in Maker culture, not Marketing culture. Rapid prototyping, agile development, hacking together technology, art, science, pseudoscience – whatever – to make something new, relevant, useful.


Who we’re looking for

Our intent is to build a 4-person team. “Interns,” yes, ’cause we ain’t made of money (though it is a paid internship) and because the first program is set to run over the summer. But not interns in the sense that they’ll be quite busy making awesome things and not… well, whatever crummy jobs interns often get. The ideal team, we think, would consist of a social media strategist/agitator/tinkerer and three different kinds of dev/UX specialists – perhaps three people fairly well distributed across the spectrum from backend developer to front-end developer to a code-hack-meets-UX-design-type. The truth is that we’re likely to be inspired by finding the right creative minds and aren’t concerned that they fit under any particular job description.

But to give you some guidance, here are two broad descriptions of the kinds of people we’re most interested in:

Social Media Strategist —
Everyone uses social media, but not everyone possesses the mastery of it (or desire to master it) like you. You were probably the first of your friends to rock the new Facebook timeline, and you’re the one people ask when it comes to some new social app or gizmo they just saw/read/heard about. You’re an avid Twitter user and you might even have a following. Maybe you think in timelines and streams, and that behind the status updates there are individuals, small businesses, corporations, tech startups and celebrities all trying to figure out what it means. Engaging with people. Building communities. Creating movements. These are things that have more than just a passing interest for you.

Developer/UX designer —
We’re not looking for people with programming expertise in this specific language or that specific framework. We’re looking for coders driven by a desire to understand how things work, and who learn by building. Period. You probably do have some good object-oriented or front-end programming skills. Maybe LAMP or Rails or whatever. That’s cool. Or if you’re more interested in back-end technologies, that’ll be useful, too. Or maybe you’re a code tinkerer who comes at it primarily to realize UX ideas and not for any particular love of code. As a Developer/UX Design intern you’ll work with a cross-functional team to brainstorm ideas, quickly build prototypes, pursue the promising ones and ditch the duds. Sound like fun? Let’s talk.



• Meet and select 4 people willing to jump in: April/May 2012 (or as soon as possible).
• 10-week program, working on-site at DC: We’re thinking June–Aug-ish. The final timeframe will flex based on the schedules of the participants.
• Raging graduation party: Date TBD.


How to apply

If you’re interested, please send an email to Allie – abart@www.duncanchannon.com – with the following, in roughly this order of importance:

• brief note (140 words or less) on which position you’re applying for and why
• links and brief descriptions of 2–4 of your most interesting past projects/creations (personal, professional, whatever)
• list of technologies you’re proficient in (and want to go deeper with)
• a link to something you didn’t create that you recently found particularly inspiring
• a link to your Twitter and/or personal blog/Tumblr
• a link to your LinkedIn page (if you have one) – resume not required
• super useful extra-credit but not strictly required: the name of someone connected somehow to DC who would vouch for you



Please pass this on to only your most awesome friends. If you’re your most awesome friend, don’t tell anyone (for a number of reasons) and let’s talk.