Catching “Waves” with Kelly Slater

Fresh off an exclusive in Adweek, our latest work for Kona Brewing is ready to make waves all summer long. And this time surfing legend Kelly Slater is along for the ride.

The new work premiers this month across broadcast, digital and social in anticipation of the upcoming Tokyo Games where Hawaii’s sport, surfing, is set to make its debut. And who better to teach folks how to catch Big Waves than the 11-time world champ himself?

Here’s what CD Parker Channon had to say: “With surfing in the games for the first time and the chance to work with arguably the greatest surfer ever, we couldn’t resist. It didn’t hurt that Kelly spends most of his time on the islands and that, despite his high-performance heroics, is a seriously low-key dude.”