Work + News

Print and outdoor

A stinging rebuttal to those that would tell you print is dead. Check out these award-winning billboards, bus shelters and magazine ads.

“They can’t take your ballot”

At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.

Vaccinations, empathy, and equity

The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.

Bus stop billboard ad. Featuring male presenting teen leans into his locker at school and takes a drag of a vape pen. There is text over the image in black and white that reads “Nicotine: looks like tech, works like poison. “Flavorshookkids.org” is in the bottom right side of the image.

Nicotine: the teen nightmare

Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

The tobacco industry has a kids menu

Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

New TV and a billboard full of butts

In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

DC dishes up So Delicious

DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.

Retail therapy

Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That's why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).

Upwork

As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.

Diamond of California is cooking

From TV to digital to print to a partnership with the Cooking Channel and Chef Kelsey Nixon, Diamond of California is serving up a complete creative feast in its first campaign from D/C.

Black and white photo of a group of Golden State Warriors basketball players sitting on the sidelines. They are laughing and poking good fun at each other. The team’s logo is in the top left corner in golden yellow and on the bottom right corner is text that reads “game recognize game” but the second “game” is upside down.

Golden State Warriors

One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?

Stride Rite embraces the chaos

The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.

Esurance

To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.

Crafty

Today, there are over 250 craft breweries in Washington. In 1981, there was exactly one. And we’re just here to remind Seattle who started it all.

Image headline reads: One Juul Pod Contains the same amount of nicotine as a pack of cigarettes. The words “I just smoke at parties.” is written several times with words “at parties” crossed out so it reads, “I just smoke.” Two people are sharing a e-cigarette. They appear intoxicated and dazed.

California Tobacco Control · Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.

Dear Mainland

In this integrated campaign for Hawaii's first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.

Still Blowing Smoke

After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.

For those about to rock, call Ticket Oak

The coolest deciduous dude you'll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare.

John Muir Health

Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started.

In all candor: new John Muir Health ads

The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.

Tahoe South

Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.

Today’s StubHub news: T.O. gets naked & other abominations

If, like us, you can't get enough of Ticket Oak, this Q3 roundup is for you.

Blurb

Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.

Uptown downtown

You might expect to see the venerable lion logo of the Ritz-Carlton Residences in Beverly Hills or Malibu. You don’t expect to see it in downtown LA near neighborhoods realtors politely refer to as “transitional.” The agency needed to paint a vivid picture for Ritz’s well-heeled customer of what it would be like to live in an area that only a few years ago they wouldn’t even visit. So rather than show the residences, which people are rightly inclined to believe are luxurious, the campaign -- which includes banners, collateral and a new website, in addition to newspaper and magazine ads -- puts the focus on the amazing sports, entertainment and dining options just outside their stylish front door.

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

100 Best in Advertising

Graphis magazine has honored D/C’s campaign for Sanita, the original Danish clog, with a gold award in its 2011 "100 Best in Advertising" annual. Founded in Zurich in 1944, Graphis is one of the world’s most influential graphic arts publications. The competition was judged by a prestigious international jury whose US contingent included Rich Silverstein. All of which ain't exactly chopped liver, a D/C spokesperson was heard to remark.

New Birkenstock campaign sells out Arizona

This Arizona happens to be Birkenstock's famous two-strap sandal, and, last month, due to bold new print work from those fab fetishists at D/C, it completely (if temporarily) sold out.

Hygge. Go ahead, you can say it.

The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.

D/C helps big chicken crow

Birkenstock for president

The major party candidates blab about bringing America together, but now there is a footwear company that literally walks it like those guys talk it.

Bye, Bo

When Bo Diddley headed off to rock ’n’ roll heaven two weeks ago, Hard Rock, which owns so much of his stuff, put out a tribute ad.