Moscow comes to life

The iconoclastic global brand has a new division in Russia that’s an ongoing D/C client (it’s a long story). On the heels of its “punk rock opera,” David Comes to Life, the band Fucked Up came to Moscow for the first time for a VICE-promoted, Adidas-sponsored concert. The poster boy is singer Damian Abraham. The color palette is echt Russian. The show sold out.

moscow comes to life