When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.
Sephora’s Marc Jacobs Beauty site had to not only be magnificent, but multiplatform and multimedia, meeting the audience wherever they happened to be — which was overwhelmingly mobile. It covered all essential product info, but it also contained handwritten notes about the line by Marc himself.
Beyond UX and content creation, the launch effort extended to a digital ad campaign that, among other things, had to deliver direct response email with a convincing Marc Jacobs look-and-feel.