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Madness

From Ad Age (March 20): “Unwitting E-mail Reveals What Agencies Shell Out for Awards.”

Yesterday an employee of the One Show inadvertently e-mailed a spreadsheet to several ad execs that contained a list of the agencies that have entered the One Show’s 2009 ad awards… In all, there were 9,795 entries for the [One Show] awards, at a total cost to the agencies of $3,507,860… BBDO offices account for more than 750 of the entries, and the network spent a total of more than $250,000, according to the spreadsheet.

Such a racket.