Work

Upwork

As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism, and inspire them to make their first hire on the platform. Since this was their brand’s first significant foray into advertising, they knew they had to go big to get noticed.

We alluded to timely examples of unfinished business, and helpfully suggested that these situations could have used some Upwork talent. Oh, and we established a distinctive and un-ignorable visual style, bringing a little color and levity to our target’s harried morning commute.

How’d it go? Upwork saw a 40% lift in registration and a sizeable uptick in brand awareness across all their major markets.

26 December 2020 · Posted in Upwork Broadcast and video Print and outdoor

Work + News

Two men sitting side by side viewed at an angle. The man in the back is clean shaven, wears a yellow t-shirt and a black bucket hat and is leaning back with his eyes closed. Man in the forefront is leaning back looking at the camera with a slight smile and wears a patterned t-shirt, amber colored 70’s style sunglasses with a short afro and goatee. A large text overlay in bright yellow reads, “you golden?” and partially covers the rear man’s face.

This Golden Road work isn’t good

People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.
Woman in an orange t-shirt balances a can of Mango Cart beer, in a yellow can, on her head. She is smiling and has her arms up by her head to help with balance. Behind her is a crowd of people anxiously watching her at an outdoor party at night. There are string lights above them.

El Secreto esta en el balance

Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.
Photo of a green, grassy meadow with a foggy sky shot on the coast of Washington state. A person wearing all white is seen walking in the middle distance with a large, square concrete sign in the near center reading, “Organic is just the beginning”.

Drink to the future

Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.
Image showing a diverse group of five (5) people smiling and happy, some with hands raised in the air, wearing shirts that are (in order): yellow, lavender, dark blue, teal and bright pink, bright yellow background with all caps copy, “Test it. Treat it. You can beat it.” in green, pink and then purple font

Test it. Treat it. You can beat it.

COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.

Helping Rosetta spread the word

Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.
Animation still of person wearing a white shirt and bright green pants with one hand on hip, the other holding a cigarette straight up in the air with drawn smoke; Clio Health logo appeared at bottom right in black

Empathy wins

DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.
Image of Kardale, black male dancer, dancing in an open white button up shirt and black pants, doing moves on the floor in a white room with black floors

Hope and dance for foster kids

Our latest project for SFCASA is a short film featuring a former foster youth who tells his story through dance.

The Little Big Lie

Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.

Vaccinations, empathy, and equity

The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.

Catching “Waves” with Kelly Slater

Fresh off an exclusive in Adweek, our latest work for Kona Brewing is ready to make waves all summer long. And this time surfing legend Kelly Slater is along for the ride.
Cut paper style animation of someone walking precariously through a row of tall cigarettes.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
Medium close shot of someone laying on the grass, having just fallen out of a tree. A sharp gardening tool stick out of the ground, perilously close to their head. They are looking at it with concern.

InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

I found myself within a forest dark, for the straightforward pathway had been lost.

Contact Us

New business

Noël Johnson

Dir of marketing and client engagement

415 306 9237

Press

Alicia Balkrishna

Director of public relations

415 336 1712

Jobs, creative

Tina Montemayor

Dir of creative talent acquisition + equity

415 306 9282

Jobs, general

Allison Bart

Director of people

415 306 9203

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