Work
Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.
DCLA enlisted the help of 17 popular influencers, including TikTok star Baby Ariel and creator Weston Koury, to create videos about their experiences at Universal Orlando Resort. The 28 videos that were ultimately produced resulted in 40 million impressions for the brand and a second phase has already been ordered.
The secret to the success was giving the influencers free reign to make videos about the things they wanted, in their voice and style. This hands-off approach resulted in content that felt less like an ad campaign and, as such, garnered way more interest, views and shares from the fickle GenZ audience.
Influencer content
Work + News
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A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
TikTok campaign breaks records
e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.
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To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.
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Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
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Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
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DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.
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Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.
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