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Universal Orlando

Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.

DCLA enlisted the help of 17 popular influencers, including TikTok star Baby Ariel and creator Weston Koury, to create videos about their experiences at Universal Orlando Resort. The 28 videos that were ultimately produced resulted in 40 million impressions for the brand and a second phase has already been ordered.

The secret to the success was giving the influencers free reign to make videos about the things they wanted, in their voice and style. This hands-off approach resulted in content that felt less like an ad campaign and, as such, garnered way more interest, views and shares from the fickle GenZ audience.

Influencer content

23 December 2020 · Posted in Universal Orlando Influencer

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