News
It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan/Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock’s memorabilia collection without having to travel. The site, now featuring 1,100 priceless pieces of rock history (en route to thousands more), was an immediate popular success – and a critical one, too, winning D/C two Webby honors.
But even as development continues on still more amazing editions of the site, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties, starting with the new flagship cafe opening today on the Las Vegas Strip.
Working with Hard Rock’s crack technology, property-development and memorabilia teams, D/C designed three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s 38 booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe. The agency also consulted with Obscura Digital on the Rock Wall™ – a massive (18 x 4 ft.), interactive display that enables six simultaneous guests to explore Hard Rock memorabilia with their fingertips.
There’s more. And more to come. But, honestly, isn’t that enough?
Work + News
Eat to the beat with SweeTARTS
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Making up with Kat Von D
Inspired by Kat’s tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations, as well as tweets and videos from the artist and her fans.
Formula X for Sephora
The breakthrough website — the first social network built for nail fans — puts the fun in functional.
Marqeta
It’s a complex story and has to be delivered with authority, concision and style.
Sephora / Marc Jacobs Beauty
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D/C gets happy
This fall, after galvanizing the British public, the happy egg co. is coming to the US. And, following a pitch, they hired a truly free-range agency – the uncageable Duncan/Channon – to develop a digital brand in the US.
Hard Rock
Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.
CA taps D/C
In a well-deserved tribute to the agency's interactive team, Duncan/Channon is being honored in this year's Communications Arts Interactive Annual for the Hard Rock Booth Interactive.
