Work
Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.
Using our proprietary search model, we began by identifying a roster of social storytellers that would fit the Citi brand and cover our key markets: San Francisco, New York, DC and Los Angeles. We then shot a four-part video series with an affluential storyteller from each market. Promoted throughout the social web, the videos captured real stories about commuting, seamlessly providing ways to earn 3x the points on everyday travel — from gas to ferry passes and metro card purchases, as well as tips, tricks and hacks to find delight in the otherwise mundane habit of getting to and from work.
The series unfolded on Citibank’s YouTube channel and Facebook page, providing key content for the brand’s paid social media campaign. The videos were also celebrated widely by our featured commuters on their personal channels, and Citi touted the content in sales training meetings—using the videos as a key tool to promote and differentiate Citi ThankYou® Premier product offerings.
After all was said and done, the videos drove a 19.35% lift in card awareness which was 61% higher than the financial services average.
Work + News
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InnovAsian finds balance, and big results.
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
TikTok campaign breaks records
e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.
Brow besties, IRL
To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
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Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Nabela Noor for e.l.f.
DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.
Universal Orlando
Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.
e.l.f. 2020 Halloween activation
Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.
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