Work

Experiential

Gap Our Work Pic slide-gap (1)

Gap “Be Bright”

Once a staple of Gap, the classic tee’s luster had begun to fade. They came to us to reignite interest in the shirts by driving mass trial among younger millennials. The answer was to connect our tees to another classic: the concert tee.

View more Gap work

Hard-Rock-memorabilia-site-01 Hard-Rock-memorabilia-site-02 Hard-Rock-memorabilia-site-03

Real cool

The Hard Rock memorabilia collection encompasses 70,000 fascinating pieces — from Prince’s tiny purple boots to the handwritten lyrics for “Imagine” to thousands of guitars — and is 100% real. It’s also the basis of the brand’s authenticity. The goal here was to enable the entire world, beyond even the millions of annual in-person visitors, to get up-close and personal with the objects — and with the brand’s enduring coolnes. The site, featuring Deep Zoom technology, became the foundation for digital kiosks, walls and tables at all properties.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.