Work + News

Experiential

Before experiential marketing even had a name. DCLA (formerly A2G) was establishing relationships between brands and consumers across the country and around the world.

female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

bright, multi-colored background featuring SweeTarts candy as a music equalizer. The SweeTarts logo and SWEET BEATS title sit on the left.

Eat to the beat with SweeTARTS

Launching today, the SweetBEATS mixer lets fans create musical loops, share them with friends, and enter for a chance to win a one-on-one virtual studio session with pop legend Christina Aguilera.

Shiseido relaunches

What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.

Three people stand together smiling at a carnival. One proudly shows the bandaid on their recently vaccinated arm and the other two hold colorful prizes they won at the carnival.

When the clinic’s a carnival

How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.

Crunch time for Kettle Brand

At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

X rated tops

Last night at the Clio Image Awards at New York’s Plaza Hotel, Duncan/Channon won top honors for a mass-market website for its design of the Formula X site for Sephora. It’s not the first award for the Formula X project, but it is the first in which D/C work shared the stage with Heidi Klum and Tim Gunn.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Gap “Be Bright”

Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Sin City gets first “out-of-box” memorabilia interfaces

It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock's memorabilia collection without having to travel.

Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Gap

With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.

Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

A hallway in a black room with neon lights leads to a neon e.l.f. sign. The vibrant colors light up the frame and the distinct shades of purples, yellows, greens and pinks reflect on the black laminate flooring. Lips, a lightning bolt, eye and spaceship are other neon lights in different colors that surround the centered e.l.f. Logo.

Jkissa collab with e.l.f.

Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.

Citibank · Double Cash

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Sephora

To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

Gap · 1969 Pico de Gap

Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.

Bare Escentuals

Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.

female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

Three people stand together smiling at a carnival. One proudly shows the bandaid on their recently vaccinated arm and the other two hold colorful prizes they won at the carnival.

When the clinic’s a carnival

How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.

Shiseido relaunches

What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Gap

With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.

Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

A hallway in a black room with neon lights leads to a neon e.l.f. sign. The vibrant colors light up the frame and the distinct shades of purples, yellows, greens and pinks reflect on the black laminate flooring. Lips, a lightning bolt, eye and spaceship are other neon lights in different colors that surround the centered e.l.f. Logo.

Jkissa collab with e.l.f.

Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.

Citibank · Double Cash

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Sephora

To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Gap · 1969 Pico de Gap

Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.

Bare Escentuals

Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.