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Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.
DCLA produced the collection’s launch event that embodied the personal touches Jkissa brought to her products in a one-of-a-kind, standing-room-only soiree.
Jkissa’s collection was inspired by her personal life — from the product names, shades and packaging. She’s known for her striking tattoos and regularly promotes celebrating one’s individuality, so it only made sense to celebrate her at a place where those qualities were on display and woven throughout the night’s activities.
We partnered with the legendary Body Electric Tattoo for the event. Guests received complimentary tattoos and piercings from the shop’s sought-after artists. In addition to being gifted products from her collaboration, guests received custom-made gold earrings in the shape of the icons Jkissa drew for the collection’s packaging. To pull everything together, a neon light installation (as colorful as the woman of the hour) was the must-share moment of the night.
The guest list was a who’s who of the beauty influencer community. Their collective reach surpassed 20MM and the buzz generated by them at the event as well as at launch was reflected in e.l.f ‘s overall Q1 earnings and particularly on elfcosmetics.com where the brand had one of their strongest quarters ever.
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