Work + News

Influencer

DCLA(formerly A2G) is a true pioneer in the influencer space working with iconic brands like Nintendo, Citibank and others. Check it out.

female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Beautyscape influencers launch e.l.f. collection

It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Universal appeal

Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.

Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Talking community at SXSW

DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.

A diverse group of young adults pose and smile in front of the universal studios lifesize logo in Orlando, Florida.

Universal Orlando

Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.

Pod

These train cases full of Sephora product were delivered to nail artists and social media makeup and fashion mavens in the hopes of planting a seed about the company's wildly colorful, uniquely fun new nail lacquer, Formula X. And this large online community erupted with enthusiasm.

Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.

SGX NYC · #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Female presenting person with blonde hair and beige shirt poses for the camera on her couch holding a black cat with yellow eyes. She is smiling and the cat appears calm and happy in her arms.

e.l.f. Cosmetics · Cruelty-free

To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.

A female presenting individual poses in front of a printed background of giant e.l.f lipsticks. She is wearing black denim jeans, boots, a black top and a camo jacket.

e.l.f. Cosmetics · Christian Siriano

Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?

A woman in a floral dress and long curly hair poses in front of a wall of greenery and white flowers. She has a huge smile on her face.

Charlotte Russe · #CTGIRLSQUAD

Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.

A woman walks into a small light filled living room with a beverage in her hand. The room is quaint with lots of windows inviting the lush green plants to take up space in the frame. There is a beige couch with a salmon pillow and on the floor is a patterned light green rug.

Citi · ThankYou® Premier Card

Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.

A hallway in a black room with neon lights leads to a neon e.l.f. sign. The vibrant colors light up the frame and the distinct shades of purples, yellows, greens and pinks reflect on the black laminate flooring. Lips, a lightning bolt, eye and spaceship are other neon lights in different colors that surround the centered e.l.f. Logo.

Jkissa collab with e.l.f.

Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.

Citibank · Double Cash

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Pottery Barn

DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.

Lagos Fine Jewelry

For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Formula X for Sephora

The breakthrough website — the first social network built for nail fans — puts the fun in functional.

Gap · 1969 Pico de Gap

Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.

female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Beautyscape influencers launch e.l.f. collection

It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Universal appeal

Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.

Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Talking community at SXSW

DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.

A diverse group of young adults pose and smile in front of the universal studios lifesize logo in Orlando, Florida.

Universal Orlando

Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.

Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.

SGX NYC · #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Female presenting person with blonde hair and beige shirt poses for the camera on her couch holding a black cat with yellow eyes. She is smiling and the cat appears calm and happy in her arms.

e.l.f. Cosmetics · Cruelty-free

To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.

A female presenting individual poses in front of a printed background of giant e.l.f lipsticks. She is wearing black denim jeans, boots, a black top and a camo jacket.

e.l.f. Cosmetics · Christian Siriano

Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?

A woman in a floral dress and long curly hair poses in front of a wall of greenery and white flowers. She has a huge smile on her face.

Charlotte Russe · #CTGIRLSQUAD

Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.

A woman walks into a small light filled living room with a beverage in her hand. The room is quaint with lots of windows inviting the lush green plants to take up space in the frame. There is a beige couch with a salmon pillow and on the floor is a patterned light green rug.

Citi · ThankYou® Premier Card

Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.

A hallway in a black room with neon lights leads to a neon e.l.f. sign. The vibrant colors light up the frame and the distinct shades of purples, yellows, greens and pinks reflect on the black laminate flooring. Lips, a lightning bolt, eye and spaceship are other neon lights in different colors that surround the centered e.l.f. Logo.

Jkissa collab with e.l.f.

Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.

Citibank · Double Cash

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Pottery Barn

DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.

Lagos Fine Jewelry

For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Gap · 1969 Pico de Gap

Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.