In its latest effort for the California Tobacco Control Program, DC taps into Californians’ green sensibilities, shifting focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV work and outdoor, including a billboard filled with 12,000 toxic butts scooped up from the streets directly around it.
28 July 2017 · Posted in California Tobacco Control Program Broadcast and video Print and outdoor New work
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Vaccinations, empathy, and equity
The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.
Catching “Waves” with Kelly Slater
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The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
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Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
SweeTARTS’ Be Both is back
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Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
This way to health insurance
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The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?