News

Plant-based partnership

After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.

With this exciting new client partnership, DC is responsible for leading the brand’s digital and social strategy and creative, digital media planning, influencer marketing and experiential activations.

“We were impressed with DC’s creative thinking, and their ability to activate fresh ideas across all channels including digital, social, and experiential.” said Sarah Galletii, founder, chief creative officer of Tattooed Chef. “DC also shares Tattooed Chef’s ambition to be a lifestyle brand that challenges the conventions of traditional food marketing.”

Brunette woman smiling and carrying a white checked tote with a Tattooed Chef Plant Based Chicken Teriyaki Bowl sticking out. She is wearing a brown t-shirt and is leaning toward the camera.

Tattooed Chef is in a period of rapid growth. Building on its successful frozen portfolio that included four of the five fastest-moving plant-based frozen food entrée launches in 2021, the brand has continued to prioritize new product innovation and expand distribution. Tattooed Chef now offers 140 plant-based products, including its signature ready-to-cook meals, acai and smoothie bowls in the freezer aisle, as well as plant-based refrigerated bars and grain-free, dairy-free tortilla chips.

Man getting out of black Mustang car wearing a dark blue bomber jacket, light denim jeans, light blue t-shirt and carrying a brown tote with a selection of Tattooed Chef frozen meals inside.

Shot of an LA palm tree-lined street with one girl sitting inside a grocery shopping cart that is also carrying Tattooed Chef frozen meals, another girl is sitting next to her on the top edge of the cart, laughing. A man pushes the cart across the street while laughing.

A man with blonde buzzed hair and tan sweatshirt holds a Tattooed Chef burrito and is sitting on school bleachers next to a girl with short afro and blue collared t-shirt, also holding a Tattooed Chef burrito of another flavor.

The same man from the first photo - blue bomber jacket - sits on a 70’s style couch eating a bowl of cooked food next to another man in a tan t-shirt eating a meal from a blue bowl. There is a dark wooden coffee table in front of them with a glass of water and a mug of coffee. An orange floor lamp with large white lamp shade is to the left of the couch.

Woman wearing a gray sweatshirt and jeans reaching for a bowl of plant-based mac and cheese and sitting back in a brown fabric chair (no arms) and taking a bite. There is a striped rug below her and cactus plants behind her. 2) Shot looking down on two people playing cards with a red deck, the girl at the bottom right plays a hand, wins, and grabs a bowl of food from the male player sitting on the left side of the table. She also has a bowl of food in front of her, along with two glasses of water and a pile of wooden poker chips.

Shot looking down on two people playing cards with a red deck, the girl at the bottom right plays a hand, wins, and grabs a bowl of food from the male player sitting on the left side of the table. She also has a bowl of food in front of her, along with two glasses of water and a pile of wooden poker chips.

Soon after the business was awarded, DC helped Tattooed Chef gain traction at a Coachella VIP event. We developed a bespoke social and influencer strategy, led campaign production across video and photography, and recently launched one of their largest digital campaigns to date across connected TV, digital video, digital audio, paid social and paid search.