News
After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.

With this exciting new client partnership, DC is responsible for leading the brand’s digital and social strategy and creative, digital media planning, influencer marketing and experiential activations.
“We were impressed with DC’s creative thinking, and their ability to activate fresh ideas across all channels including digital, social, and experiential.” said Sarah Galletii, founder, chief creative officer of Tattooed Chef. “DC also shares Tattooed Chef’s ambition to be a lifestyle brand that challenges the conventions of traditional food marketing.”

Tattooed Chef is in a period of rapid growth. Building on its successful frozen portfolio that included four of the five fastest-moving plant-based frozen food entrée launches in 2021, the brand has continued to prioritize new product innovation and expand distribution. Tattooed Chef now offers 140 plant-based products, including its signature ready-to-cook meals, acai and smoothie bowls in the freezer aisle, as well as plant-based refrigerated bars and grain-free, dairy-free tortilla chips.







Soon after the business was awarded, DC helped Tattooed Chef gain traction at a Coachella VIP event. We developed a bespoke social and influencer strategy, led campaign production across video and photography, and recently launched one of their largest digital campaigns to date across connected TV, digital video, digital audio, paid social and paid search.
13 September 2022 · Posted in Tattooed Chef Digital Influencer Paid and organic Advertising News
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