Fork you

While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants. In fact, after first appearing in selected U.S. outdoor, the fork has proved so popular among non-U.S. franchisees that it has become the global advertising icon of Hard Rock Cafes, wordlessly summing up the idea of a rock ’n’ roll restaurant. D/C picked up the Best of Show prize in the competitive San Francisco ADDYs for it.