While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants. In fact, after first appearing in selected U.S. outdoor, the fork has proved so popular among non-U.S. franchisees that it has become the global advertising icon of Hard Rock Cafes, wordlessly summing up the idea of a rock ’n’ roll restaurant. D/C picked up the Best of Show prize in the competitive San Francisco ADDYs for it.
5 March 2008 · Posted in Hard Rock International Print and outdoor Award-winning New work
Work + News
“We’ve changed!” says Big Tobacco￼
Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.
Kona Big Wave goes even bigger￼
After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.
Test it. Treat it. You can beat it.
COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.
The Little Big Lie
Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.
Vaccinations, empathy, and equity
The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.