At a time when wannabe competitors were trying to get on their natural chip tip, Kettle Brand answered back with an irreverent, progressive ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.
Taking on the current regime, class warfare, homophobia and sexism. Stirring the pot indeed.
Oregon recently legalized recreational marijuana usage, so what could be better than an “edibles” billboard with actual grab-able bags of chips? And what better time to refill it than 4:20pm?
An Eighties throwback jingle composed in-house.