Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Upwork is happening today
Oh, it's happening alright: the new campaign for freshly IPO'd Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.
Hey World! Upwork’s here to help
DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people who are here to roll up collective sleeves and make stuff happen.
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.