InnovAsian finds balance, and big results.

A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.

To engage new consumers and increase brand recognition on social, posting cadence is key. We found the perfect recipe to generate a consistent volume of content without breaking the bank: combining a traditional photoshoot with a strong roster of content creators and influencers. We shifted from one post a week to three or four with no lag in quality and saw an increase in engagement and followers in just three months. This year alone, with the combination of new content and quarterly giveaways, we’ve increased InnovAsian’s Instagram following by 49%. Delicious.