To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.

Over two days during Fall Fashion Week, audiences and lines formed to learn about the latest looks as well as in-store education programs unique to the Sephora brand. The event environment had a behind-the-scenes Hollywood vibe and served as the perfect stage for 16 of Sephora’s most vibrant and approachable artists to play host, friend and expert. 

Upon completing a makeover, consumers were encouraged to visit the new store to shop and redeem a free gift with any $25 purchase. Over two days, we reached 45,000+ passersby each day, performed 400+ makeovers, and produced 14 hours of live product demos.