Lagos Fine Jewelry

For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.

Lagos customers are modern working women – they are entrepreneurs, business-owners, board members and socialites. It was key for Lagos to strategically align with influencers that represent those verticals for the launch of Smart Caviar. 

We identified influencers across fashion, design, entertainment and business to create Instagram content incorporating the bracelet into their lives. Content ranged from glamorous galas and power meetings to nights out on the town.