Work + News
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
All the new Techie/Feely spots now playing
All seven new Esurance commercials are now in rotation on network TV, premium cable outlets and/or the web. Once again, "techies," the company's programmers, vie with "feelies."
REBRAND 100 redux: this time for Esurance
Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.
"Biggest ad award" finalist third year in a row
"This is the toughest award in advertising, because it recognizes an agency's overall creative excellence," said Chuck Porter, chairman of Crispin Porter + Bogusky. "To win an O'Toole, one hot idea won't cut it, an agency has got to be the best over and over and over again."
Esurance rebrand launches with TV, cinema, interactive, OOH
Seven months in the making, Duncan/Channon's new work for Esurance, one of the country's leading car insurers, debuted today all over the damn place.