The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.
This widely honored ID and packaging instead taps into the property’s authentic 19th century background, when building and land were home to a well-regarded blacksmith and functioned as a community meeting-place for the popular local horseshoer.
1 May 2010 · Posted in Brand identity Packaging New work
Work + News
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
A couple locals go national
The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year's March Madness.
Rakuten makes Grammy debut
The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand and is the introduction of a months-long, DC-led brand overhaul.
DC's new look and leadership
It’s a red-letter day as the agency launches a new logo, look, website and leadership. In addition to the four partners and longtime communications planning director, Leslie Diard, Jamie Katz, Rachel Hermansader and Anne Elisco-Lemme will all assume vital new management roles.
Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.
StubHub welcomes birth of inner fan
Today a new campaign emerges from that puppet’s long, weird shadow. Called “Let Your Fan Out,” the work champions StubHub as more than a place to get a ticket you want.
Stride Rite embraces the chaos
The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.