Deep down, most people feel like they still have a little rocker inside them. And this campaign, targeted at travelers and running on CNN Interational and throughout Hard Rock’s worldwide A/V system, reminded those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones. The TV is part of a comprehensive brand ad campaign that included print and point-of-purchase. The overall Hard Rock effort took top honors in the REBRAND 100 Global Awards in 2006.
5 March 2008 · Posted in Hard Rock International Broadcast and video New work
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