Deep down, most people feel like they still have a little rocker inside them. And this campaign, targeted at travelers and running on CNN Interational and throughout Hard Rock’s worldwide A/V system, reminded those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones. The TV is part of a comprehensive brand ad campaign that included print and point-of-purchase. The overall Hard Rock effort took top honors in the REBRAND 100 Global Awards in 2006.
5 March 2008 · Posted in Hard Rock International Broadcast and video New work
Work + News
Helping Rosetta spread the word
Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.
DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.
Hope and dance for foster kids
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The Little Big Lie
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Catching “Waves” with Kelly Slater
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The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
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Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.