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Playing the name game with InnovAsian

Today marks the release of DC’s first campaign for InnovAsian since being named agency of record. The four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded grocery freezer aisle.

The spots will run nationally on TV stations in 20 markets and on social media. As part of the media strategy, two 15-second spots will run during the same commercial break — separated by other marketers’ ads — to reinforce the rhyming message and drive recall.

Work + News

Two men sitting side by side viewed at an angle. The man in the back is clean shaven, wears a yellow t-shirt and a black bucket hat and is leaning back with his eyes closed. Man in the forefront is leaning back looking at the camera with a slight smile and wears a patterned t-shirt, amber colored 70’s style sunglasses with a short afro and goatee. A large text overlay in bright yellow reads, “you golden?” and partially covers the rear man’s face.

This Golden Road work isn’t good

People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.

Woman in an orange t-shirt balances a can of Mango Cart beer, in a yellow can, on her head. She is smiling and has her arms up by her head to help with balance. Behind her is a crowd of people anxiously watching her at an outdoor party at night. There are string lights above them.

El Secreto esta en el balance

Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.

Photo of a green, grassy meadow with a foggy sky shot on the coast of Washington state. A person wearing all white is seen walking in the middle distance with a large, square concrete sign in the near center reading, “Organic is just the beginning”.

Drink to the future

Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.

Image showing a diverse group of five (5) people smiling and happy, some with hands raised in the air, wearing shirts that are (in order): yellow, lavender, dark blue, teal and bright pink, bright yellow background with all caps copy, “Test it. Treat it. You can beat it.” in green, pink and then purple font

Test it. Treat it. You can beat it.

COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.

Bright red square sign with copy in thick, curvy white words: “There’s a Word for That”. In the blurry background you can see people, including a woman in a bright blue dress, on a cobblestone street in Barcelona.

Helping Rosetta spread the word

Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.

Empathy wins

DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.

Image of Kardale, black male dancer, dancing in an open white button up shirt and black pants, doing moves on the floor in a white room with black floors

Hope and dance for foster kids

Our latest project for SFCASA is a short film featuring a former foster youth who tells his story through dance.

The Little Big Lie

Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.

Kona makes the playoffs

After eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. Check out the brothers’ latest gameplan for a life well-lived.

Vaccinations, empathy, and equity

The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.

Catching “Waves” with Kelly Slater

Fresh off an exclusive in Adweek, our latest work for Kona Brewing is ready to make waves all summer long. And this time surfing legend Kelly Slater is along for the ride.

Cut paper style animation of someone walking precariously through a row of tall cigarettes.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

Playing the name game with InnovAsian

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