Work + News
X rated tops
Last night at the Clio Image Awards at New York’s Plaza Hotel, Duncan/Channon won top honors for a mass-market website for its design of the Formula X site for Sephora. It’s not the first award for the Formula X project, but it is the first in which D/C work shared the stage with Heidi Klum and Tim Gunn.
Making up with Kat Von D
Inspired by Kat’s tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations, as well as tweets and videos from the artist and her fans.
D/C tops in fashion & beauty
We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, "outstanding content, visual design and user interface create recurring value for users."
Nailed it: Formula X for Sephora
With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.
Sephora / Marc Jacobs Beauty
When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.
These train cases full of Sephora product were delivered to nail artists and social media makeup and fashion mavens in the hopes of planting a seed about the company's wildly colorful, uniquely fun new nail lacquer, Formula X. And this large online community erupted with enthusiasm.