Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?
Like Christian, e.l.f. built its business on customers thrilled to finally see themselves reflected in a style brand. To further that cause, we hand-selected four e.l.f.-loving influencers — Raye Boyce, Cydnee Black and Casey Holmes — and gave them the opportunity to support Christian’s Spring collection runway planning on behalf of e.l.f.
They visited his New York City studio to preview the collection, provide makeup trend and product advice, hear about Christian’s career path and the role beauty plays in his everyday creativity. As Christian’s exclusive makeup brand for NYFW, e.l.f. and our creator community had front row seats and behind-the-scenes access at his show.
We achieved a true reach and resonance from the Spring ’18 runway by creating a 360-degree partnership with a young, in-demand designer that is celebrated by the brand’s core consumer. Backstage attendees were gifted hero pieces from each bundle and were sent a get the look step-by-step following the show, resulting in a wide range of coverage on both the SS18 show and unique See Now, Buy Now Bundle offerings.
Our integrated partnership ultimately reached 200 million on digital, in addition to some in-person valued moments. Collectively, 11 macro- and micro-influencers drove nearly $600K in EMV from 46 posts and 13 million impressions.