Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

e.l.f. makes products for every eye, lip, and face to inspire customers worldwide to own their beauty. With that in mind, DCLA developed the partnership between e.l.f. Cosmetics and Nabela Noor, who has been a steward in championing inclusivity and diversity. Then launched the new line with a stunning, chic, and highly shareable launch event that was inspired by Nabela’s culture.

Guests were immersed in South Asian traditions with sounds of a sitar player strumming iconic covers, dhol drummers led by the first North American female player and a troupe of Bollywood dancers. Pink tents filled the space and were draped with florals flown in from India that morning. A henna tattoo station and a menu of mango lassis and traditional Bangladeshi treats made sure there was always something to do or taste. The products from Nabela’s collection anchored a lush photo moment that defined the space.

The guest list included high-profile beauty influencers such as Patrick Starr, Mac Daddy, Jackie Aina, Manny MUA, Mariale, and others, with a collective reach of over 40MM. The event and collaboration garnered press coverage from Allure, Refinery29, and Bustle.