Work

Udemy

DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.

Grid image with two images. On the left is the Udemy logo, a burgundy background with a big letter “U” in white. The image on the right is a female presenting person in their twenties. She has several deserts in around her as she is sitting at a table with a slicing knife. She appears to be in mid sentence as if she is demonstrating something on the topic of baking.

The new system, featuring custom art and lettering by the Bézier wizards at Underware, is fluid and rhythmic, reflecting the lifelong, iterative nature of learning. The new tagline, “Be Able” evokes the potential of personal transformation through education and trumpets the optimism of the founder’s mission.

21 February 2020 · Posted in Udemy Brand identity Design

Work + News

Cover photo for a story about the Viator’s brand redesign. Included in the image are a barefoot 20-something female-presenting person in a pink and blue tunic and mauve hijab. She’s walking in an empty, earth-toned hall with Middle Eastern architectural details. Also included is an image of a person in a deep red sari, ornate gold necklace and stack of wrist bangles. The image showcases Viator’s new color palette, with hues of coral, salmon, eggplant and turquoise. The image includes the brand’s new tagline “Hello, adventure.”

A wanderlust-worthy rebrand

Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.

A new spin on IPA packaging

Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.

Photo image of a young girl diving into the ocean with bubbles framing the bottom right and side of the image. There is another person’s leg with a swimming fin coming out from the bottom right side. A curved headline near the top left in white type reads, “Go dunk yourself.” and the white Outrigger O Icon is at the center bottom.

Voyaging past the reef

Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.
bright, multi-colored background featuring SweeTarts candy as a music equalizer. The SweeTarts logo and SWEET BEATS title sit on the left.

Eat to the beat with SweeTARTS

Launching today, the SweetBEATS mixer lets fans create musical loops, share them with friends, and enter for a chance to win a one-on-one virtual studio session with pop legend Christina Aguilera.
Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
A gold beer can with the black and gold designed Brewlab label on a white background. The label is fully rolled out as an image so you can see all the design elements and text that appears on the label. The label is black and the text is gold and white.

Redhook Brewlab

Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.

Black and white photo of a group of Golden State Warriors basketball players sitting on the sidelines. They are laughing and poking good fun at each other. The team’s logo is in the top left corner in golden yellow and on the bottom right corner is text that reads “game recognize game” but the second “game” is upside down.

Golden State Warriors

One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?

Esurance

To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.

“They can’t take your ballot”

At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.
Image headline reads: One Juul Pod Contains the same amount of nicotine as a pack of cigarettes. The words “I just smoke at parties.” is written several times with words “at parties” crossed out so it reads, “I just smoke.” Two people are sharing a e-cigarette. They appear intoxicated and dazed.

California Tobacco Control · Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.

DC site takes top Pixel Award

Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.

I found myself within a forest dark, for the straightforward pathway had been lost.

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