Work
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
The Beautyscape program connects an aspiring community of beauty enthusiasts around e.l.f.’s brand values and provides mentorship and inspiration towards their own beauty path.
Each year the location for Beautyscape changes and, in 2019, the Bahamas became home to our four-day challenge. The program kicked off with a contest where over 1,400 e.l.f. Cosmetics fans and beauty enthusiasts submitted their best tropical-inspired makeup looks via a custom-built website and Instagram. Then 25 contest finalists and social media beauty influencers ventured to the colorful Bahamas to compete and connect with e.l.f. firsthand.
Attendees collaborated with other up-and-coming beauty influencers and the e.l.f. product development team while receiving access to top talent in beauty and cosmetics. Teams developed their collection ideas and ultimately pitched them to a judges panel.
We can’t yet reveal the winners. Once announced, their tropical-inspired collection will be sold around the world.
Work + News
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How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.
Brow besties, IRL
To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.
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DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
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With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.
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