Charlotte Russe · #CTGIRLSQUAD

Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.

A woman in a floral dress and long curly hair poses in front of a wall of greenery and white flowers. She has a huge smile on her face.

Fashion-loving customers were asked to submit their ‘New Beautiful’ photo with #CRGIRLSQUAD for a judges panel review. The 50 winners were selected on entries that reflected: social influence through reach and resonance, a fashion POV consistent with the ‘New Beautiful’ confidence brand platform, geographical location, and between the ages of 18 and 24.

The winners were then on-boarded to the #CRGIRLSQUAD program with tactics designed to make them feel like a part of the brand and best practices on social sharing. The squad members also received serious perks like a style session and shopping spree at their local Charlotte Russe store, VIP discount and other fun surprises along the way.

The winners were then onboarded to the #CRGIRLSQUAD program with monthly activations designed to make them feel like a part of the brand. Over the course of a year, the squad received serious perks like personalized style sessions, a shopping spree at their local store, a VIP discount, and other fun surprises along the way.  

In just one year, the program generated: 

· Nearly 4 million impressions

· Over 200 original photos featuring Charlotte Russe products

· Over 143k social engagements with the average post engagement rate coming in at 8.3% 

Women in White dress