Brow besties, IRL

To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.

Two smiling people wearing matching tan bodycon dresses posing in an outdoor lounge in front of an e.l.f. Cosmetics event sign with their faces on it and words reading, “brow besties, irl”; a person is shown in front right corner taking a photo of them with their cell phone.

e.l.f. Cosmetics celebrated its brow line with popular beauty influencers Roxette Arisa and Yesnia Hipolito at a fabulous dinner at the chic Ysabel in West Hollywood. Beauty influencers and friends of the brand were treated to a gourmet dinner, customized BFF necklaces, plenty of Instagrammable moments, and a goodie bag full of the e.l.f. brow line.

Wide stairs filled with glowing candles, white wall with e.l.f. Logo and abstract drawings of faces. Bottom of stairs is a lounge seat with pillows, a lamp and greenery on the far wall.

Our DC Influencer team strategically recruited the two real-life besties to host this glam dinner, leveraging their impressive follower counts and influence in the beauty industry.

The successful launch introduced e.l.f’s brow line to a new group of influencers and their 14 million collective followers. Over 90% of the invited influencers posted about the event and tagged e.l.f., generating over $130,000 in EMV.