Work
To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.
e.l.f. Cosmetics celebrated its brow line with popular beauty influencers Roxette Arisa and Yesnia Hipolito at a fabulous dinner at the chic Ysabel in West Hollywood. Beauty influencers and friends of the brand were treated to a gourmet dinner, customized BFF necklaces, plenty of Instagrammable moments, and a goodie bag full of the e.l.f. brow line.
Our DC Influencer team strategically recruited the two real-life besties to host this glam dinner, leveraging their impressive follower counts and influence in the beauty industry.
The successful launch introduced e.l.f’s brow line to a new group of influencers and their 14 million collective followers. Over 90% of the invited influencers posted about the event and tagged e.l.f., generating over $130,000 in EMV.
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