Pottery Barn

DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.

To make the opening of Pottery Barn’s flagship store truly stand out, we helped them to better blend in with the locals. New Yorkers appreciate design but have so little space. Those most in the know are seeking and finding dance, food, escape and other adventures in their daily lives more than furniture. We partnered with three local photographers, each with a unique voice and style, to shoot Pottery Barn’s pieces in unexpected ways. Each creator was assigned an item of their choosing and asked to bring their New York to life. From stunt ballet to pizza slices, apples and cozy Chelsea corners, the creative assets generated were unlike anything the brand had seen before. The imagery was used in store, on social, for blog posts and event invites as well as gift-with-purchase design journals.