In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.

Borrowing from old cop shows and buddy flicks, the spots accentuate the positive in a market that had been relentlessly negative and depressing.

“DC’s inclusive, collaborative approach led to a creative campaign that’s outperformed the industry by a huge margin for three years running.”

Scott Worthington, DriveTime VP, Marketing & Strategy