Having developed a new, more streamlined logo, the DC design crew set about creating a new look overall, with richer, more contemporary colors, more assertive type and a heavy rule to help keep it organized. The new look also called for an artful, considered style of photography — with pictures that were iconic, dynamic, modern and yet timeless.View case study
Every modern media consumer knows that the asterisk on an ad represents missing or even misleading information — basically, it’s a red flag. In this case, the asterisk sums up the giant holes in consumers’ knowledge about vaping. The richly ominous — yet contemporary — colors carry their own caveat message, as does the mysterious, stripped-down photography.View case study
The venerable Stride Rite brand is fundamentally about parents enjoying their kids and coping. So the glorious, sometimes muddy messes your child gets into are, in the new brand identity, accompanied by uncluttered layouts and clean type, often in a clean bounding box. Like the parents, that type is thoroughly modern, and, for a sans-serif, carries a great deal of warmth. And the photography is joyously colorful and candid.
The pioneering custom book publisher Blurb is all about giving the public’s precious pictures the pretty settings they deserve — all about good design, in other words. This branding project, which touched on a brand book, logo, packaging and more, was in part about helping the company understand that, inspiring staff and intriguing consumers.View case study
Farrier, the new wine brand from the high-end division of Kendall-Jackson, arrived with an authentic backstory. The winery property had been the home and office and, in effect, a community meeting place for the popular local horsehoer, a history that would be carried into the name and packaging.
A major Asian firm acquired Interasia, a 50-year-old Taiwan shipping company, and wanted to signal to its youngish staff, no less than its customer companies, that the new Interasia was contemporary and future-facing. The new logo not only resembles a container, but shows motion and dimension, in striking colors.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.