Every new Sonic game offers players a new power or new characters, but what always brings the fans back is the pure, unadulterated speed of Sonic himself. Hence, the motivation behind D/C’s fourth live action spot for the venerable franchise. Using a Phantom HD high-speed camera shooting at 6,000 frames a second, the agency was able to capture an actual moving bullet, parodying the famous Edgerton strobe photos of the 1960s. Then it was composited with normal frame-rate action to complete the effect and — voila —the high-speed hedgehog is back.
16 November 2010 · Posted in Nintendo Broadcast and video New work
Work + News
Helping Rosetta spread the word
Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.
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Hope and dance for foster kids
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The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
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Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.