Coachella x Tattooed Chef

At Coachella’s return after a two-year hiatus, DC helped plant-based food brand Tattooed Chef create a bespoke experience at Interscope Records’ VIP party. Our experiential team worked directly with Tattooed Chef founder Sarah Galletti to bring her vision to life at the iconic Dinah Shore Estate.

The activation centered on the bold transformation of a shipping container into an actual tattoo studio. Party guests commissioned custom tattoo sketches by OC-based tattoo artist and Ink Master season one winner London Reese, and watched him create flash art right before their eyes. As part of Tattooed Chef’s efforts to fight food insecurity, the tattoo studio featured a ‘What Do You Give A Crop About?’ wall, which invited guests to add the causes and issues they care most about via stickers. Tattooed Chef donated $50 to Support & Feed for every sticker posted on the wall, ultimately raising $10,000 for the nonprofit.

Duncan Channon and Tattooed Chef also produced a sleek, playful food trailer that served up vegan treats, including a 100% plant-based tiramisu and Tattooed Chef bars, which gave guests a taste of the brand.