You know who you are 2008

The award-winning “You know who you are” brand campaign for Hard Rock got a refresh for ’08. New print executions, to run in airline magazines and elsewhere around the world, include “Secret Reader” and “Reunion.” Once again, D/C’s campaign is not about the typically cheesy, ad-agency fantasy of a rocker, it’s about the rocker that lives inside all of us (even when we’re no longer teenagers and, alas, have straight jobs — like writing the agency’s effing blog) the rocker that can be literally and figuratively fed at a Hard Rock near you.