Eat to the beat with SweeTARTS

Launching today, the SweetBEATS mixer lets fans create musical loops, share them with friends, and enter for a chance to win a one-on-one virtual studio session with pop legend Christina Aguilera.

Built in collaboration with production partner Wildlife and music partner Plan8, SweetBEATS lets fans manipulate SweeTARTS Ropes, Chewy and Originals to customize a beat to their liking. It’s simple to get started — fans can choose from a variety of pre-set musical moods — and then customize the track using effects, filters and sequencers.

The mixer also includes a visualizer that creates some custom “eye candy” to accompany your track. 

Creators can share their beats with their friends and networks — with the top 20 finalists chosen based on the beats with the most consumer votes. Christina Aguilera will then select the grand prize winner, who will join her in a 1:1 virtual studio session to uplevel their beat and turn it into a track. 

bright, multi-colored background featuring SweeTarts candy as a music equalizer. The SweeTarts logo and SWEET BEATS title sit on the left.

“My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio,” said Aguilera. “And SweeTARTS stands for those exact values. That’s why I can’t wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality.”

All 20 finalists will receive a custom-designed prize pack with a summer’s supply of SweeTARTS. The contest is open for beat submissions today through August 3rd.