Work
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Millennials thrive on individualism and seek to forge their own unique story. So we created the #DressNormalProject — a visual movement and national mobile tour that brought to life what dressing normal meant through the lens of Instagram’s 30 best photographers in Los Angeles, Seattle, Atlanta, Chicago and New York.
The project captured hundreds of original images, earned over 100 million media impressions and over 37 million social media impressions along with 3,000 consumer visits to the experience. Nothing normal about those results.


















30 December 2020 · Posted in Gap Influencer Mobile tours Paid and organic
Work + News

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TikTok campaign breaks records
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Brow besties, IRL
To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.

Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Nabela Noor for e.l.f.
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Universal Orlando
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e.l.f. 2020 Halloween activation
Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

Beautyscape influencers launch e.l.f. collection
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