Work
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Millennials thrive on individualism and seek to forge their own unique story. So we created the #DressNormalProject — a visual movement and national mobile tour that brought to life what dressing normal meant through the lens of Instagram’s 30 best photographers in Los Angeles, Seattle, Atlanta, Chicago and New York.
The project captured hundreds of original images, earned over 100 million media impressions and over 37 million social media impressions along with 3,000 consumer visits to the experience. Nothing normal about those results.


















30 December 2020 · Posted in Gap Influencer Mobile tours Paid and organic
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