It’s a larger-than-life California wine named after a real-life, larger-than-life rooster that toured with the Texas Circus at the turn of the 20th century. The bird behemoth, officially known as “HRM Rex Goliath,” once weighed in at a sideshow-worthy 47 pounds, and he’s now set to become a 21st century celebrity as star of the Rex Goliath winery’s first-ever brand campaign. Hatched (sorry) by Duncan/Channon and just launched nationally in newspapers, point-of-sale and outdoor, the campaign uses hand-painted, vintage circus art to communicate the nature of both the big, bold wines and the big, bold brand itself. D/C commissioned Seattle painter Dennis Clouse to create the artwork. Rex Goliath is a division of Constellation Wines, the 47-pound rooster among world wine producers.
4 December 2008 · Posted in Print and outdoor New work
Work + News
The Little Big Lie
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