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Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
Rakuten makes Grammy debut
The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand and is the introduction of a months-long, DC-led brand overhaul.