The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign, which breaks today. Among other critical issues the guys are addressing is the social media disease of FOMO, aka Fear of Missing Out. And once again, the answer involves an island-style attitude adjustment chased with a cold bottle of “Liquid Aloha.” This year’s campaign sees the brand adding Seattle to select markets on the East and West coasts. The media mix includes spot-TV, MLB partnerships and video and banners across a variety of digital platforms, including Spotify, Hulu, Facebook and Instagram.
16 May 2016 · Posted in Kona Brewing Co. Broadcast and video New work
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DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.
Hope and dance for foster kids
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The Little Big Lie
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Kona makes the playoffs
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The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
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Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
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Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.