Work + News
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
Flavors Hook Kids
Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
California Tobacco Control · Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
Social smoking hurts more than you think
While children of the 1990s and 80s grew up seeing anti-tobacco efforts targeted at heavy ‘pack-a-day’ smokers, social smokers age 21 to 35 typically don’t view themselves as ‘smokers’ — and thus, underestimate the harm.
The tobacco industry has a kids menu
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
New TV and a billboard full of butts
In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.
“Wake Up” wins North American Effie
DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.
Campaign of the Year for “Wake Up”
DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.
D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.
DC site takes top Pixel Award
Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.
Just what the doc ordered: gold, silver, Best in Show
Jackpot for DC at the 2015 Healthcare Marketing IMPACT Awards, sponsored by Modern Healthcare and Ad Age, Thursday night in Chicago. It started with a silver in the video category for John Muir Health, a pair of golds for California Tobacco Control (CTCP) in the video and integrated campaign categories and was topped off with Best in Show for CTCP.
Still Blowing Smoke
After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.
California debuts ads to counter e-cigs
Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.
D/C wins California Tobacco Control Program advertising work
The California Tobacco Control Program, the state program who works to reduce the health impact and premature deaths due to tobacco use, has selected D/C as its full-service ad agency of record after a comprehensive review. The contract, which began this month, covers advertising strategy, creative and media, and runs for up to five years.