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Nailed it: Formula X for Sephora
With over 200 colors and never-before-seen effects, Formula X for Sephorais a breakthrough nail brand designed to speak to the playful, nail-art-loving, color fanatic in every girl. So when Sephora approached Duncan/Channon to launch the brand, the team proposed equally breakthrough marketing: the first social network devoted to nail fans.
With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.
At Formula X, nail fans can upload their most color-drenched visual inspiration – from pics of electric sunsets to funky nail art – and, based on those images, the site’s color matching provides customized shade and polish matches. Users can create profiles to store their favorite art, inspiration and uploads, and follow their favorite Formula X fans as they explore looks. Social scraping and an in-site uploader keep user content fresh in realtime. FormulaX.com also allows fans to filter content by type or popularity, surfacing popular content through a hearting system. The site is searchable by products, colors, tags and users, weaving color, social engagement, inspiration and product stories together in one visually rich experience.
And not to neglect the physical world, as part of the Formula X launch, select nail artists get a cool train case, designed and produced by D/C, and filled with the cool new product.
Work + News
“Sad Hour.”
That was the name of the first Kona Brewing ad we made over 15 years ago with a young Hawaiian actor named David Bell (and his bruddah from another muddah, Brutus La Benz).
Cutting through the talking points
“Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.
Surf and sales are up. Way up.
The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.
We’re Big Tobacco’s big problem
A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.
Illenium vs. Opioid Overdose
We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we're proud to be part of the fight.
Informed Humans save lives
DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.
Her name in lights: our Adweek Rising Star
For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.
New face at the helm
Say hello to our new group creative director, Cristián Costa. He’ll be leading the UNDO account, continuing the work we're proud to have done for the California Department of Public Health for over a decade.
Horizon Organic did not come to play
In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.
DC strategy brings home esteemed Jay Chiat Award
Duncan Channon’s "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.
“We’ve changed!” says Big Tobacco
Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.
A new spin on IPA packaging
Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.
Contact Us
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282