Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations.

With a huge – and hugely disparate – state to reach and no time to spare, DC’s work, along with that of its multicultural partners, BARÚ, APartnership and RALLY, is already underway with plans for a comprehensive March launch.

The plan is to deliver empathetic education in the face of ever-changing details about vaccine options and efficacy. And, in the process, combat a ceaseless stream of misinformation that muddies the water and undermines trust in the very communities hardest hit by the virus.

Our ECD Anne Elisco-Lemme echoed the sentiment of the entire team: “I think you’d be hard-pressed to find anyone in our industry who wouldn’t feel the enormity of the assignment. It weighs on you, because we need to do it right.”