Work
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.


Our “Citigrammers” celebrated the vital role fans play in bringing music to life with vivid, emotional imagery around cathartic experiences that only live music can provide. They also captured their unforgettable culinary experiences through rich, visually stunning content and commentary that brought unique texture to their adventures when dining out — big, small and everything in between.
To connect with the Instagram community, we partnered Citi with native voices capable of capturing the perfect square moment from any one of the brand’s incredible cardholder moments. These “Citigrammers” celebrated the vital role fans play in bringing music to life with vivid, emotional imagery around cathartic experiences that only live music can provide. They also captured their unforgettable culinary experiences through rich, visually stunning content and commentary that brought unique texture to their adventures when dining out — big, small and everything in between.






The roster was provided with comprehensive campaign and image guidelines created by DCLA to ensure each content creator was prepared to deliver a range of images for the #fanlife and #gastronaut platforms. Content was methodically routed for legal approval, populating an evergreen bank of images for the brand’s continual use.


1 May 2020 · Posted in Citi Influencer Paid and organic
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