Work + News

Hard Rock International

Different kind of rock star, different kind of Super Bowl ad

The creative brief was to highlight the fresh, local, made-from-scratch food that has transformed the Hard Rock menu over the last few years -- and to do so without surrendering any of the brand's rock edge. The result: "Meet Our Other Rock Stars."

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

CA taps D/C

In a well-deserved tribute to the agency's interactive team, Duncan/Channon is being honored in this year's Communications Arts Interactive Annual for the Hard Rock Booth Interactive.

Who spiked my appletini?

Duncan Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations.

Sin City gets first “out-of-box” memorabilia interfaces

It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock's memorabilia collection without having to travel.

D/C scores National ADDYs for two sites

Duncan/Channon has been awarded two prestigious National ADDY Awards, for the much-honored, Deep Zoom-based Hard Rock memorabilia website and our own new, blogalicious site.

Hard Rock collection collects Webby honors

The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.

Run-DMC, Kiss, Anthrax, Little Steven in home-run Yankees spot

Hard Rock has a cafe at the brand new Yankee Stadium, and, along with the prime real estate, gets thirty seconds every game in front of 50,000 fans on the hi-def Jumbotron.

Call up Jim Morrison's pants with your iPhone

Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone -- including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).

Bye, Bo

When Bo Diddley headed off to rock ’n’ roll heaven two weeks ago, Hard Rock, which owns so much of his stuff, put out a tribute ad.

USA Today, Wired, Hyde Park: Memo site zooms along

The once top-secret Hard Rock memorabilia site is still making waves, with scores of prominent and positive citations throughout the blogosphere, a complimentary story in USA Today, and a laudatory item on Wired.com.

Secret Hard Rock site unveiled at MIX

Two months ago Microsoft gave the greenlight for D/C and our development partner, Vertigo, to create the first website to use Deep Zoom technology.

Brought to you by the Hard Rock channel

DC developed a musical signature for the channel, a flexible, 3-7-second piece that, in order to transcend tastes, trends, languages and genres is almost entirely made up of percussion.

D/C tops REBRAND 100 for Hard Rock branding, design

To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C's work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.

Fork you

While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants.

You know where to go: Hard Rock

Deep down, most people feel like they still have a little rocker inside them. And this campaign reminds those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones.