Work + News

Hard Rock International

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

CA taps D/C

In a well-deserved tribute to the agency's interactive team, Duncan/Channon is being honored in this year's Communications Arts Interactive Annual for the Hard Rock Booth Interactive.

Who spiked my appletini?

Duncan Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations.

Sin City gets first “out-of-box” memorabilia interfaces

It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock's memorabilia collection without having to travel.

D/C scores National ADDYs for two sites

Duncan/Channon has been awarded two prestigious National ADDY Awards, for the much-honored, Deep Zoom-based Hard Rock memorabilia website and our own new, blogalicious site.

Hard Rock collection collects Webby honors

The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.

Run-DMC, Kiss, Anthrax, Little Steven in home-run Yankees spot

Hard Rock has a cafe at the brand new Yankee Stadium, and, along with the prime real estate, gets thirty seconds every game in front of 50,000 fans on the hi-def Jumbotron.

Call up Jim Morrison's pants with your iPhone

Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone -- including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).

Bye, Bo

When Bo Diddley headed off to rock ’n’ roll heaven two weeks ago, Hard Rock, which owns so much of his stuff, put out a tribute ad.

USA Today, Wired, Hyde Park: Memo site zooms along

The once top-secret Hard Rock memorabilia site is still making waves, with scores of prominent and positive citations throughout the blogosphere, a complimentary story in USA Today, and a laudatory item on Wired.com.

Secret Hard Rock site unveiled at MIX

Two months ago Microsoft gave the greenlight for D/C and our development partner, Vertigo, to create the first website to use Deep Zoom technology.

D/C tops REBRAND 100 for Hard Rock branding, design

To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C's work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.

Fork you

While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants.

You know where to go: Hard Rock

Deep down, most people feel like they still have a little rocker inside them. And this campaign reminds those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones.

You know who you are 2008

The award-winning “You know who you are” brand campaign for Hard Rock got a refresh for ’08.