As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure. DC’s spot points out that every innovation — no matter how seemingly small — is a step toward victory.
DriveTime is no longer the auto dealer for the credit-crunched. With a suite of online innovations, they now offer a smarter way to buy a car for anyone who might be in the market. A new $50 million campaign reflects the new offering and asks the burning question: if you’re not buying your car at DriveTime, how smart are you?
DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people — freelancers and managers alike — who are here to roll up collective sleeves and make stuff happen. And like any good movement, they aren’t afraid to speak truth to power.
How do you take a craft pioneer snubbed by the next generation of beer nerds and make it cool again? You build an innovation brewing pub and get DC to name it and design the ID. Welcome to Brewlab.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.